SEO: Used as a marketing strategy

One of the main marketing strategies that can help online retailers build a
successful Internet business is search engine optimization (SEO), the process of
tailoring your website to the algorithms that search engines use to rank websites based
onĀ  “signals” that the site emits.

Marketing strategy also focuses in building a connection to the consumer or
audience by the use of Social media which a lot of people especially those who are
being engage to the fashion world and trends. They use social media as a tool in which
they can bridge the gap between the seller for example or the online website that
connect them and through this strategy it involves creating and sharing content in social
media networks in order to achieve your goal. The social media that only serves as a
tool or strategy to include activities like posting text and image updates, videos and
other content that drives audience engagement. Social media marketing is a perfect
channel for sharing your best site and blog content with readers. Once you build a loyal
following on social media, you’ll be able to post all your new content and make sure
your readers can find new stuff right away. Plus, great blog content will help you build
more followers. It’s a surprising way that content marketing and social media marketing
benefit each other.

Especially in e-commerce, there are so many different channels that online users
can interact with before a final purchase. They might see an advertisement of TV,
before searching a business name organically, then reading reviews of the product or
service. They might click on a paid search ad, and then return via direct traffic or
through a social media ad. Instead of relying on First or Last Interaction models, the
increase in channels demands a multi-touch attribution model to understand your SEO
value in converting visitors. It is vital to view all interactions in order to allocate the
correct budget to each channel. Once that initial query is made, users will typically
return to convert with a branded search or direct visit.